Pokémon Masters Marketing Strategy: 3.1x ROAS & Lower CPI | Pinzak

Pokémon Masters Game Marketing Strategy

We helped DeNA launch Pokémon Masters EX globally, driving installs, retention, and monetization across key international markets.

Platform :
Platform 1
Platform 2
Platform 3
Channels :
Platform 1Platform 2Platform 3

Objective & Challenges

Target

DeNA needed to coordinate a multi-country launch with consistent quality, balance global scale with local performance, produce high-quality localized creatives, and optimize campaigns in real time for sustained engagement.

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The Core Challenges We Solved

We identified and addressed four critical challenges to ensure Pokémon Masters EX's successful global launch

01

Multi-Country Coordination

Coordinating a multi-country launch across languages, ad platforms, and teams with consistent quality control.

02

Global Scale & Local Performance

Balancing global scale and local performance while keeping ROI and retention metrics consistently strong.

03

Localized Creative Quality

Producing high-quality localized creatives that appealed to different cultural audiences and gameplay styles.

04

Real-Time Optimization

Optimizing campaigns across platforms in real time to maintain install volume and long-term player engagement.

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Our Approach & Solutions

We ran cross-platform UA campaigns, localized creative assets, and optimized performance through continuous testing.

STEP 01

Multi-Platform Launch Execution

We launched user acquisition campaigns across Google, Meta, TikTok, Snapchat, and Apple Ads to ensure full coverage in each market. Our targeting strategy balanced reach and efficiency, focusing on players most likely to engage long-term. This foundation supported both volume and retention from day one.

Full platform coverage (Google, Meta, TikTok, Snapchat, Apple)
Reach and efficiency balanced targeting
Long-term engagement focus
STEP 02

Localized Creative Development

We partnered with creative studios to produce localized ad assets, including videos, static graphics, and gameplay trailers. Each asset was designed to align with the cultural tone of its target market. A/B testing helped us refine which formats and visuals performed best in each region.

Videos, graphics, gameplay trailers
Cultural alignment for each market
A/B testing for format optimization
STEP 03

Continuous Optimization

Performance data was reviewed daily to track installs, retention, and ROI across platforms. Budgets were dynamically shifted toward top-performing combinations of creative and audience segments. This agile testing framework kept acquisition costs efficient and long-term engagement rates strong.

Daily performance tracking
Dynamic budget allocation
Agile testing framework
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Business Impact & Results

The campaign achieved a smooth global rollout, delivering high installs, strong retention, and strong early monetization results.

37%

Lower CPI
Below benchmark

46%

Higher Day-7 Retention
Player retention rate

3.1x

ROAS in Two Months
Return on ad spend
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Ready to Achieve Similar Results?

Let's discuss how we can help scale your app or business with performance marketing strategies that deliver measurable results