Marvel Snap Marketing Strategy: 3.6x ROAS & 41% Lower CPI | Pinzak

Marvel Snap Game Marketing Strategy

We helped launch Marvel Snap globally, managing a fast rollout that balanced scale, creative quality, and strong ROI.

Platform :
Platform 1
Platform 2
Channels :
Platform 1Platform 2Platform 3

Objective & Challenges

Target

Marvel Snap needed a global launch that balanced high brand expectations, tight deadlines, premium ad inventory, and creative quality while standing out in a crowded gaming market.

Stars

The Core Challenges We Solved

We identified and addressed four critical challenges to ensure Marvel Snap's successful global launch

01

High Expectations & Tight Deadlines

Launching under major brands with high expectations and tight deadlines across multiple global markets.

02

Accelerated Timeline

Coordinating with ad platforms and partners quickly after the release schedule was moved up unexpectedly.

03

Premium Inventory

Securing enough premium ad inventory while keeping costs efficient and campaigns compliant across regions.

04

Market Differentiation

Standing out in a crowded gaming market and driving retention while maintaining creative quality at scale.

Stars

Our Approach & Solutions

We partnered with Meta, Google, and TikTok, securing ad inventory and producing platform-optimized creative content.

STEP 01

Global Media Coordination

We worked closely with Meta, Google, and TikTok to secure premium ad inventory for launch across key global regions. With the timeline moved up, coordination was critical. Our media strategy focused on securing reach, efficiency, and coverage across all major markets before the official release.

Premium ad inventory across global markets
Close coordination with Meta, Google, TikTok
Accelerated timeline execution
STEP 02

Creative Development and Execution

We collaborated with several creative studios to produce and localize assets that fit each platform. The mix included 3D animations, playable, UGC videos, and branded trailers. This ensured consistent creative quality and variety that engaged diverse audiences while meeting strict brand standards.

Multi-studio creative collaboration
3D animations, playables, UGC, branded trailers
Localized assets for each platform
STEP 03

Campaign Optimization and Delivery

Once the campaigns launched, our team closely tracked performance data and optimized bids, creatives, and placements daily. This agile process allowed us to maintain cost efficiency and scale engagement quickly, driving installs, retention, and ROI across multiple high-value markets.

Daily performance tracking and optimization
Agile bid, creative, and placement adjustments
Multi-market engagement scaling
Stars

Business Impact & Results

41%

Lower CPI
Below benchmark

52%

Higher Day-7 Retention
User retention rate

3.6x

ROAS First Quarter
Return on ad spend
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Ready to Achieve Similar Results?

Let's discuss how we can help scale your app or business with performance marketing strategies that deliver measurable results