J&T Express Marketing Strategy: 120M Reach & 55% Lower CPM | Pinzak

J&T Express Marketing Strategy Case Study

We helped J&T Express boost global visibility during the 2022 World Cup with a rapid, multi-channel campaign featuring Messi.

Platform :
Platform 1
Platform 2
Platform 3
Channels :
Platform 1Platform 2Platform 3

Objective & Challenges

Target

J&T Express needed to launch a rapid global campaign during the 2022 World Cup, creating unified brand presence across diverse markets while balancing awareness goals with performance efficiency and coordinating influencer content at scale.

Stars

The Core Challenges We Solved

We identified and addressed four critical challenges to ensure J&T Express's successful World Cup campaign.

01

Rapid Global Launch

Launching a global campaign in a short time frame while coordinating across multiple teams and regions.

02

Unified Brand Presence

Creating a unified brand presence across more than a dozen countries with different audiences and markets.

03

Awareness & Performance Balance

Balancing broad awareness goals with performance-driven efficiency to maintain strong ROI during peak demand.

04

Creative & Influencer Scale

Producing and delivering high-quality creative content quickly while managing influencer coordination at scale.

Stars

Our Approach & Solutions

We ran a global World Cup campaign mixing branding, CPC ads, and influencer content to maximize reach and awareness.

STEP 01

Multi-Channel Campaign Setup

We launched coordinated campaigns across Meta, Google, and key ad networks to reach global audiences during the 2022 FIFA World Cup. Our strategy mixed branding ads for visibility with CPC ads for efficiency, ensuring both awareness and performance goals were achieved in every market.

Coordinated campaigns across Meta, Google, and ad networks
Mix of branding and CPC ads
Global reach during 2022 FIFA World Cup
STEP 02

Rapid Execution and Optimization

Given the short campaign window, our team moved fast to deploy creatives and optimize performance in real time. We continuously tracked engagement and adjusted bids, placements, and formats, ensuring that every region hit its visibility and cost-efficiency targets within the one-month timeline.

Fast creative deployment
Real-time performance optimization
One-month timeline execution
STEP 03

Influencer and Creative Coordination

We partnered with influencers and content creators to amplify reach and brand credibility, leveraging Messi's global appeal. Each region received localized assets and coordinated posting schedules to align with key World Cup moments, maximizing organic engagement and visibility.

Influencer partnerships leveraging Messi's global appeal
Localized assets per region
Coordinated World Cup moment alignment
Stars

Business Impact & Results

120M

Reach from Influencers
Influencer content reach

55%

Cheaper CPM
Below forecast

1.4B

Impressions
Across all channels
bgbg

Ready to Achieve Similar Results?

Let's discuss how we can help scale your app or business with performance marketing strategies that deliver measurable results