Heroes of Mavia Marketing Strategy: 1M+ Installs & 71% ROI | Pinzak

Heroes of Mavia Game Launch Strategy

We helped Heroes of Mavia test, optimize, and launch globally, driving user growth, retention, and ROI across multiple markets.

Platform :
Platform 1
Platform 2
Channels :
Platform 1Platform 2Platform 3
Strategies :
UA | Branding

Objective & Challenges

Target

Heroes of Mavia needed to navigate Web3 compliance, stand out in a competitive gaming market, scale efficiently, and build user trust while optimizing monetization and the in-game experience.

Stars

The Core Challenges We Solved

We identified and addressed four critical challenges to ensure Heroes of Mavia's global success

01

Web3 Compliance

Navigating complex Web3 ad rules and compliance issues while maintaining performance across global markets.

02

Market Competition

Standing out in a highly competitive mobile gaming market filled with major global publishers and franchises.

03

Cost Efficiency

Keeping acquisition costs efficient while scaling campaigns quickly across multiple ad platforms and regions.

04

Trust & Monetization

Building user trust and improving monetization for a Web3 title while optimizing the in-game experience.

Stars

Our Approach & Solutions

We launched phased UA campaigns, optimized in-game retention, and scaled globally through Web3-compliant media partners.

STEP 01

Beta and Soft Launch Testing

We began with beta and soft launch campaigns focused on testing player behavior and identifying improvement opportunities. The team tracked retention, monetization, and user feedback to refine the in-game economy and user experience before scaling. This phase built the foundation for a strong global launch.

Player behavior analysis and testing
In-game economy refinement
Retention and monetization tracking
STEP 02

Global User Acquisition

After validating key metrics, we scaled worldwide through Meta, Google, TikTok, Snapchat, and top ad networks. Campaigns were tailored by region and creative type, combining branding and performance goals. This balanced approach drove strong engagement while keeping CPI and ROI stable during global rollout.

Multi-platform scaling (Meta, Google, TikTok, Snapchat)
Regional campaign customization
Balanced branding and performance strategy
STEP 03

Web3 Integration and Optimization

We worked closely with ad partners to get approved for Web3-related placements and ensure policy compliance. The team also helped optimize Mavia's monetization systems and in-game flow, improving conversion rates and player satisfaction while maintaining long-term profitability.

Web3 ad placement approvals
Monetization system optimization
In-game flow and conversion improvements
Stars

Business Impact & Results

The project achieved a smooth global launch, delivering strong ROI, user retention, and brand visibility in the gaming market.

1M+

Total Installs
Across all markets

71%

ROI Improvement
Achieved through optimization

40%

Higher Retention
User engagement boost
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Ready to Achieve Similar Results?

Let's discuss how we can help scale your app or business with performance marketing strategies that deliver measurable results