HARMAY Marketing Strategy: 8M Users Reached & Lower CPL | Pinzak

HARMAY International Marketing Strategy

We helped HARMAY reach international travelers through paid media, building awareness and driving conversions efficiently across markets.

Platform :
Platform 1
Platform 2
Channels :
Platform 1Platform 2Platform 3
Strategies :
UA | Branding

Objective & Challenges

Target

HARMAY needed to reach international travelers with limited budgets, balance brand awareness with lead generation, adapt messaging across cultures, and track performance accurately across multiple markets.

Stars

The Core Challenges We Solved

We identified and addressed four critical challenges to ensure HARMAY's international expansion

01

Budget & Audience

Reaching international audiences across multiple countries with a limited budget and strict CPL goals.

02

Brand vs Performance

Balancing brand awareness and lead generation while maintaining performance consistency across ad channels.

03

Cultural Adaptation

Adapting creative and messaging to resonate with diverse audiences from different cultural and linguistic backgrounds.

04

Performance Tracking

Tracking performance accurately across markets while optimizing campaigns for both awareness and lead quality.

Stars

Our Approach & Solutions

We ran Meta, Google, and TikTok campaigns targeting travelers in China, optimizing creative, landing pages, and influencers.

STEP 01

Multi-Country Targeting

We launched campaigns on Meta, Google, and TikTok focused on travelers and expats visiting China. Using advanced location and behavior targeting, we reached users planning trips or already in the country. This precision allowed us to maintain cost control while reaching high-value audiences in over a dozen markets.

Advanced location and behavior targeting
Multi-platform campaigns (Meta, Google, TikTok)
Traveler and expat audience focus
STEP 02

Creative and Landing Page Optimization

To improve efficiency, we tested multiple creative formats, headlines, and landing pages designed for different regions. A/B testing allowed us to identify which visuals and messages converted best, reducing CPL and improving conversion rates. This data-driven process ensured every dollar spent delivered measurable impact.

Multi-format A/B testing
Region-specific landing pages
Data-driven optimization process
STEP 03

Influencer Collaborations

We collaborated with travel and lifestyle influencers to produce authentic content showcasing HARMAY's in-store experience. Their localized storytelling built credibility and trust with foreign audiences. These influencer assets were also used in ads, amplifying both reach and engagement while reinforcing HARMAY's premium image.

Travel and lifestyle influencer partnerships
Authentic in-store experience content
Repurposed influencer assets for ads
Stars

Business Impact & Results

The project grew HARMAY's international visibility, delivering efficient lead generation, stronger brand awareness, and measurable ROI.

$1.11

Lower CPM
Than projected

$3.26

Lower CPL
After testing

8M

User Reached
Visibility across users
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Ready to Achieve Similar Results?

Let's discuss how we can help scale your app or business with performance marketing strategies that deliver measurable results